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  • Writer's pictureDivasha Singh

Why Logo is important for your business: 7 Reasons It Matters

Updated: May 8

An image of McDonalds Logo open in freeform on a macbook pro m3pro

Let's face it, first impressions are everything.  Think about that time you swiped right on a dating app because someone had a super cool picture with a dolphin (hey, maybe that was just me). 

In the business world, your logo is like that profile pic – it's the first thing people see, and it sets the tone for who you are.  


Why Logo is such a big deal?

In a crowded marketplace, feeling safe is the biggest risk of all.  A strong logo makes you feel safe." -  Paul Rand


Logos are everywhere you look! They're on the food you grab (think burger on a McDonalds!), the clothes you wear (that swoosh on your t-shirt), and even the signs you see walking down the street.  We don't always notice them, but they're like little reminders reminding us about different brands.  These symbols might seem small, but they're a big deal for companies.  They help them stick out and stay in your mind! 

So next time you see a logo, take a second look - it's doing its job!


 

 Here are the 7 reasons why your logo is your brand's BFF:



1. Grabs Attention like a shiny object:


Our world is full of noise – flashy ads, celebrity gossip, that neighbor's video that keeps popping up.  A well-designed logo cuts through the clutter.


It's like a catchy tune that makes people stop and say, "Hey, what's that?"


Let me tell you a secret…. Logo also works as a “hidden persuader”.


Consumers are 58% more likely to perform well with companies that have recognizable logos [Source: Linearity.io].


A familiar logo builds trust and strengthens brand perception.


 

2. Makes a Great First Impression:


 A staggering 94% of first impressions about a brand are based on its logo [Source: Linearity.io]. A well-designed logo creates a positive initial perception.


You only get one shot at a first impression; your logo is your chance to shine.  Think of Nike's swoosh – simple, powerful, and instantly recognizable.  That's the kind of first impression you want to make.


 



3. Tell Your Brands’ Story: 


Just think about it- a fast food restaurant logo, I know you like fries…so let's talk about the McDonald's logo with its friendly, rounded font, which instantly conveys a sense of warmth, fun, and family – perfect for a quick and familiar meal.

Or a tech company….

Quick question: which tech company has a cool ecosystem?

Apple, right?

Apple's sleek, minimalist logo with the bitten apple speaks volumes about their brand. It's clean, innovative, and memorable – just like their tech products.


Logos are like tiny billboards for your brand personality. That's why at Doxorb, we take precision seriously. We craft logos that perfectly capture your essence, ensuring a powerful first impression.


 

4. Sticks in Your Mind Like a Favourite Song: 


Have you ever walked down the street and seen a symbol that sparked an instant memory? Maybe it was a picture of a cougar that reminded you of a sportswear brand, or a bitten fruit that brought to mind sleek technology. This, my friend, is the power of a truly memorable logo.


Sharing a memorable logo on social media is done by over 40% of consumers.


The best logos are memorable.

Let's talk about the iconic "G" logo of Google.

The simplicity of the design makes it instantly recognizable – no matter the size or location.


Wherever you see that colorful "G," you know exactly what brand it represents.

A memorable logo is like that song you can't get out of your head – but in a good way!


 

5. Sets You Apart from the Crowd:


People might say "Don't judge a book by its cover," but let's be honest, we all still take a peek at the cover before diving in, right?  

Your logo is the cover of your business book. It's that eye-catching image that draws people in and gives them a hint of what's inside.

But here's the thing: there are tons of businesses out there, all with their own logos competing for attention. So, you've got to make yours stand out.

 

 

6. Logo helps in Brand Loyalty:


 A logo can spark an emotional response in just 400 milliseconds when processed by the brain [Source: ZillionDesigns.com]

The more people see your logo, the more familiar they become with your brand.  Over time, that familiarity can build trust and loyalty.  It's like seeing your best friend's face – it brings back good memories and makes you want to support them.


 

7. It's Basically Expected:


Let's be honest, people expect businesses to have logos.  It's a sign of professionalism and legitimacy. 


Would you trust a bakery with a hand-drawn sign on a napkin? Probably not (although, points for creativity!).


So, there you have it! Your logo is more than just a fancy picture – it's the face of your brand. Make sure it's a face that people will remember and love!


 


Studies show that on average, small businesses spend between $300 and $1300 on their logos [Source: Zippia]. That's a great starting point to consider when budgeting for your brand identity.


And hey, that's where we [Doxorb] can help! Because we know why a logo is important to you. 

At Doxorb we offer various logo design options at reasonable prices, along with extensive customization features.  This means you can create a logo that's perfect for your brand without going over budget.



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